In its press release announcing TBD's launch, Sinclair expressed that the network would be "reinvigorating traditional television for today’s millennial audience," a demographic cohort that tends to enjoy video content via online sources other than traditional broadcast or cable television, although some within the demographic do supplement online content with over-the-air television. Original TBD logo, used from Februto August 25, 2019.
or ad-supported networks modeled after TBD in other countries. To assemble programming and help provide creative support for TBD, Sinclair has retained the services of The QYOU, marking the first venture into advertiser-supported broadcast television for the company, which already operates a pay television service in Europe The QYOU has not ruled out developing a similar subscription television service in the U.S.
TBD is the third of four digital broadcast networks that Sinclair has developed and launched during the 2010s: it previously launched the sports-focused American Sports Network in August 2014 (which rebranded to Stadium in 2017), and science fiction-focused network Comet in October 2015, and around the time of the TBD announcement, it also disclosed plans to launch action-adventure network Charge!, a joint venture with Comet partner MGM Television that debuted on Febru(since January 2016, Sinclair has also operated a 24-hour feed of the Stadium network, which is otherwise structured as an ad hoc syndication service aired on an event-driven basis on either the primary channel or subchannel of carrier stations that maintain a conventional entertainment format ). The company formally announced the planned launch of TBD on December 7, 2016. Seeing the QYOU feed sparked a conversation among the executives about developing a similar service for television viewers in the United States, which Sinclair proceeded to bring to concept. While touring Tennis Channel's main control room, company executives spotted a monitor carrying the foreign feed of The QYOU, a Dublin-based digital media company and online video service headed by co-founders Curt Marvis and Scott Ehrlich, which curates various online video content aggregated from various producers for European audiences.
The development of TBD is traced to a visit by Sinclair Broadcast Group management to the Santa Monica, California headquarters of the Tennis Channel in early 2016 (Sinclair purchased the cable network in January of that year).
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